Most dating apps make it hard to understand one’s personality.

Got a match?! Great!

You both find each other physically attractive. It might have been your big biceps, toned waist, massive glutes, six pack abs or [insert your type here].

Now it’s no secret that men put far more weight on physical attraction than women do, so dating apps leave women far worse off right?

Actually (most) men lose out even more.

If you’ve ever used a dating app before, you’ll know that you can message and date almost anyone, anywhere and at any time at tip of your fingertips. You could even get away with never meeting the person at all!

Now imagine you wanted chocolate from a grocery store that only sold Hershey’s Cookies and Cream or Kit Kat bars. Which would you choose?

Now imagine scenario 2, you enter the world’s biggest candy store. You have all the chocolates bars in the world at your fingertips, which one would you go for? You probably have a favourite, but what if…

…there was something that you’ve never tried before that looks tastier? Might as well give it a go

A bigger bar = more chocolate? Ooh, Yes please.

Or actually that one of a kind premium Ecuadorian dark chocolate bar infused with Himalayan sea salt? Argh, I can’t decide now!

All I know is that with all those options at my fingertips, I’m not going for that Kit Kat bar anymore.

Once you realise that 61% of online dating users are men vs only 39% being women, that leaves women with far too many options to choose from, just like us at the candy store.

Now I don’t know about you ladies, but I were you and I only had appearance to go off of, then I’d only swipe on the tallest, most handsome guys I could. And most of you do! On average, women only swipe on 4.5% of men.

But women, you’re not just looking for a 6ft+ rugby lad with a mullet (looking at you, Loughborough girls ). You’d rather rather match with someone that might:

• Has the same life goals as you
• Same hobbies as you
• Has the same habits as you
• Enjoys the same genre of music
• Watches the same Netflix shows as you
• Eats and sleeps at the same time as you
• Just be nice and treat you nice

…but instead you end up with personalities don’t even match you remotely, or even worse, complete A-holes in the DM’s! Those men get away with it since most women like the select the same tall, dark and handsome guys (does that ring a bell?), someone will wanna hook-up with them eventually.

Women, if you’ve ever dated using a dating app, I’ve probably described your dating experience in a nutshell.

All the nice, but average-looking guys that had a bit of genuine personality got swiped away, leaving the majority of men with little to no matches on dating apps. The men I’ve spoken to in my personal life echo this very experience.

With dating apps there are no clear winners: Women are flooded with options, making it difficult to pick out the right men and most men get very few matches and even fewer responses in their DM’s.

The only real winners are the top 5-10% of men.

But not all is bleak! Men, many of you just have to step outside to see that countless women are out there in bars, events, run clubs, salsa classes and even on your commute to/from work. Start learning how to hold strong eye contact and approach a woman and have a conversation with one, it’ll greatly improve your dating prospects.

As for women, I’d recommend showing up to the same events/places – if you see a guy you fancy, move away from your friend and find yourself an excuse to be near him. He may notice and make a move or he might miss your signals entirely if he’s anything like myself.